1. Introduction
Welcome to Trace UTM (“we,” “our,” or “us”). We are committed to protecting your privacy and ensuring you understand exactly how your data is handled. This Privacy Policy explains our practices regarding the collection, use, and disclosure of information when you use our website (traceutm.com) and our Google Analytics integrations.
2. Data We Collect
When you use Trace UTM, we may collect the following information:
- Account Information: Your email address and basic profile information when you log in using Google OAuth.
- Google Analytics Data: If you authorize Trace UTM to connect to your Google Analytics 4 (GA4) account, we request read-only access to your property data. This includes campaign sessions, traffic metrics, engagement rates, and conversion data strictly related to the UTM parameters you track.
3. How We Use Your Data
We use your data exclusively to provide the core functionality of Trace UTM. Specifically:
- To generate and display your custom analytics dashboards within the Trace UTM interface.
- To authenticate your login and maintain your account security.
4. Google API Services User Data Policy Compliance
Trace UTM’s use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.
- No Selling: We do not sell your data under any circumstances.
- No Advertising: We do not use your Google Analytics data or personal information to serve targeted advertisements.
- No Unauthorized Sharing: We do not transfer or share your data with third parties, except as strictly necessary to provide the Trace UTM service or as required by law.
5. Data Retention and Deletion
We retain your data only for as long as your Trace UTM account is active. You can disconnect your Google Analytics account or revoke access at any time directly through the Trace UTM dashboard or via your Google Account security settings. Upon account deletion, all associated analytics data cached by Trace UTM is permanently destroyed.
6. Contact Us
If you have any questions about this Privacy Policy or how your data is handled, please contact us at traceutm@gmail.com.