This Cookie Policy explains how Trace UTM, operated by ApnaKey Ltd, uses cookies and similar technologies on utm8.lovable.app.
1. What are cookies?
Cookies are small text files placed on your device by websites you visit. Similar technologies include local storage, session storage, and tracking pixels. We use these collectively to operate the Service, secure your account, and (where you consent) understand how the Service is used.
2. Cookie categories
We group cookies into four categories. Non-essential cookies (analytics and behavioural) only load after you give consent via the cookie banner.
Strictly necessary (always on)
Required for the Service to function. These include authentication cookies, CSRF protection, and your cookie consent preferences. You cannot opt out of strictly necessary cookies; the Service will not work without them.
| Cookie / technology | Purpose | Provider | Duration |
|---|---|---|---|
| Authentication tokens | Keep you logged in | Lovable / Supabase | Session / up to 30 days |
| Consent preferences | Remember your cookie choices | Trace UTM | 12 months |
Payment (strictly necessary when subscribing)
| Cookie / technology | Purpose | Provider | Duration |
|---|---|---|---|
| Stripe cookies | Process payments, fraud prevention | Stripe | Up to 12 months |
Performance / Analytics (consent required)
Help us understand which features are used and where users hit friction.
| Cookie / technology | Purpose | Provider | Duration |
|---|---|---|---|
| Google Analytics 4 | Page views, sessions, conversions | Up to 24 months |
Behavioural / Session replay (consent required)
Records anonymised session recordings and heatmaps so we can improve usability.
| Cookie / technology | Purpose | Provider | Duration |
|---|---|---|---|
| Microsoft Clarity | Session replay, heatmaps | Microsoft | Up to 12 months |
3. Managing your consent
When you first visit the Service, a cookie banner lets you accept or reject non-essential cookies. You can change your preferences at any time by clicking "Cookie preferences" in the footer.
You can also manage cookies directly in your browser settings. Blocking strictly necessary cookies will prevent the Service from working.
4. Third-party cookies
Some cookies are set by third parties (Google, Microsoft, Stripe) when their scripts load on the Service. These providers may use cookies for their own purposes in accordance with their privacy policies:
5. Do Not Track
We currently do not respond to "Do Not Track" browser signals. Your consent via our cookie banner is the authoritative source of your preference.
6. Changes to this policy
We may update this Cookie Policy when we change the cookies we use. The "Last updated" date will reflect any changes.
7. Contact
Questions: info@apnakey.com.